We designed and developed a modern, fully responsive website for WDGraphix, a Kigali-based creative studio, to showcase their services, portfolio, and products in a visually engaging and user-friendly way. The site includes interactive project galleries, a streamlined merch and template store, clear service breakdowns, client testimonials, and easy-to-use inquiry forms. Built with Elementor Pro on WordPress, the platform enhances WDGraphix’s online presence, improves lead generation, and supports e-commerce, positioning them as a leading design and branding agency in Rwanda and beyond.
Fragmented Brand Experience
WDGraphix had static sections but lacked coherent storytelling across services, portfolio, and client onboarding experiences.
Limited Portfolio Presentation
Portfolio items were shown but lacked interactive, polished galleries to attract new clients and highlight project outcomes.
Inefficient Merch & Template Sales
Merchandise and design tools were available, but the site was not optimized for seamless browsing or purchase flow.
Low Engagement & Conversion Paths
Important CTAs like “Get Started” or “Book a Call” were underemphasized and buried, reducing lead generation.
We delivered a modern, conversion-driven website that turned WDGraphix into a one-stop digital studio with intuitive navigation, content flow, and visual depth.
Key Enhancements:
Hero-Focused Homepage
Bold visuals and clear CTAs (“Get Started”, “Book a Call”) guide users from the first scroll.
Interactive Portfolio Gallery
Clean, categorized showcase of branding, web, and print projects—with lightbox-style previews and project summaries.
Service-Rich Sections
Expanded sections that clearly outline web design, print merch, motion graphics, mockups and templates, and courses .
Optimized Online Store Flow
Featured mockups, templates, and merch products with seamless browsing and “Add to Cart” action—simplifying the path to sale.
Client Testimonials Module
A curated carousel of social proof from Instagram and website comments showing consistent praise on professionalism and creativity .
Clear Contact & Inquiry Forms
A responsive “Get Started” form that captures leads with fields for name, email, company, and service type .
Dynamic Resource Hub
Blog and resource pages with mockups, marketing courses, and downloadable templates to engage audiences and drive repeat visits .
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